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Since the very first design appeared in 1948, the Land Rover name
has become universally identified with definitive four-wheel drive
vehicles. Between them, Defender, Freelander, Discovery, Range Rover
Sport and Range Rover have evolved to satisfy every requirement
for urban style, comfort and unbeatable off-road capability. It's
a remarkable story that reads like a history of the 4x4 itself.
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Half a century of development
Over the last 55 years, the Land Rover range of vehicles has
evolved to become a byword for toughness, durability, comfort
and elegant style. Year by year, Land Rover models have redefined
the world's 4x4 categories. |
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Range Rover
In the mid 1960s, convinced that there was a market for a more
luxurious four-wheel drive vehicle, Land Rover developed a ground
breaking new model. It combined saloon car levels of performance,
handling, ride comfort and refinement with all the ruggedness
and 4x4 ability of a Land Rover. The rest, as they say, is history. |
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Discovery
Discovery is a vehicle with a rich heritage, building as it
does on over fifty years of Land Rover expertise. Demonstrating
how experience and innovation can lead to unbeatable designs,
its latest form - All New Discovery 3 - stands ready to redefine
the sector once again. |
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Freelander
The original Freelander expanded the brand's appeal well beyond
traditional 4x4 buyers. Now, with the launch of the all new
Freelander 2, Land Rover is setting new standards for compact
premium 4x4s - and once again redefining their sector of the
market. |
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Defender
First manufactured back in 1948, the history of this unique
vehicle reveals a remarkable consistency of engineering vision,
from the earliest models right through to today's 2007 Defender,
nearly 60 years later. |
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